I am an Graphic Designer with extensive experience in web and print design, brand enrichment, as well as online and direct marketing campaigns. I enjoy marrying marketing and design strategies with insight, consistency and personal connection. I am a team player, with proficient written and verbal communications and excellent client relations, and am accustomed to quick deadlines and budget constraints!
~ Web site design, CSS, HTML and Flash animation for small to large businnesses from design and QA to implementation.
~ Direct and online marketing campaigns from static and animated advertising to sweepstakes and fashion minisites.
~ Logo and identity packages and brand refinement acrross all media.
~ Marketing Drive, Boston MA: Mobil, Proctor & Gamble clients: credit card and sell sheet collateral, product display and email design.
~ TJX Corp., Framingham, MA: Marshall's and TJ Max online creative-page, seasonal and mini-site updates, emails and sweepstakes.
~ Meet with internal clients to determine marketing and design needs as well as messaging requirements.
~ Provide on-brand design for weekly/bi-weekly content updates, email and direct marketing campaigns from concept to completion.
~ Ensure evolution of projects and creative consistency with creative initiatives in all channels within compressed deadlines.
~ Collaboration and communication with all team members, delegate tasks and projects according to skill level and schedule.
~ Contribute and encourage ongoing process refinement, provide mentoring and training for team members as needed.
~ Presentation of deliverables to creative directors, marketing, merchandising and executive teams, provide adgendas and documentation.
~ Enhance brand community/interactivity and brand-to-customer connection while focusing on customer acquisition and retention.
~ Initiatives to enhance online sales through usability, interactivity, cross-sell, up-sell, editorial sections.
~ Member of Internal Threads Committee, team of volunteers that plan company and community-building events and charity programs.
~ Design, art direction and project management of packaging and printed collateral, online media, marketing campaigns and tradeshow graphics.
~ Collaborate with internal teams to create project scopes and ensure timing, style and consistency of presentation across all media.
~ Manage, direct and critique designers, maintain schedules, allocate and acquire team resources.
~ Create and edit photographic content, prep for use in print and online of media; purchase materials and/or stock photography.
~ Work with print and tradeshow vendors to ensure quality of deliverables within budgets.
~ Manage client meetings, project scopes, schedules and billing, direct up to two designers, ensure timing of final deliverables.
~ Design from concept to final deliverables including posters and retail signage, direct marketing pieces and newspaper and magazine ads.
~ Collaborate with Boston.com to develop and maintain company e-commerce site, provide and edit all content, upload and format using HTML.
~ Provide production assistance on brochures, ads and collateral with a focus on type design, typesetting and consistency.
Certificate of Graphic Design 1997: Design aesthetics and applications, Mac and PC platforms.
Major in Architecture and Computer Science 1994-1995: Art history, color theory, architectural drafting, C++ programming.