I'm an experienced internet and print designer. I enjoy taking each project from concept to completion, whether that's an identity package, marketing collateral, site design, user interface or animation. I am a positive, determined and team-oriented individual with an efficient work ethic. My passion is for creative with focus and consistency, and above all - clear messaging. I thrive in busy atmospheres: managing multiple projects, shuffling priorities to accommodate deadlines, and wearing multiple hats. I integrate quickly into new environments, and absolutely love a challenge!
~ Design and code web sites for small to large businesses, from architecture and UI design to implementation.
~ Provide site QA, SEO and analutics as needed.
~ Identity packages, brand refinement, print and web marketing, web design including animation, UI, architecture.
~ Marketing Drive, Boston MA: Mobil, Proctor & Gamble clients: credit card and sell sheet collateral, product display and email design.
~ TJX Corp., Framingham, MA: Marshall's and TJ Max online creative-page, seasonal and mini-site updates, emails and sweepstakes.
~ Meet with internal clients to determine marketing and design needs as well as messaging requirements.
~ Provide on-brand design for weekly/bi-weekly content updates, email and direct marketing campaigns from concept to completion.
~ Ensure evolution of projects and creative consistency with creative initiatives in all channels within compressed deadlines.
~ Collaboration and communication with all team members, delegate tasks and projects according to skill level and schedule.
~ Contribute and encourage ongoing process refinement, provide mentoring and training for team members as needed.
~ Presentation of deliverables to creative directors, marketing, merchandising and executive teams, provide adgendas and documentation.
~ Enhance brand community/interactivity and brand-to-customer connection while focusing on customer acquisition and retention.
~ Initiatives to enhance online sales through usability, interactivity, cross-sell, up-sell, editorial sections.
~ Member of Internal Threads Committee, team of volunteers that plan company and community-building events and charity programs.
~ Design, art direction and project management of packaging and printed collateral, online media, marketing campaigns and tradeshow graphics.
~ Collaborate with internal teams to create project scopes and ensure timing, style and consistency of presentation across all media.
~ Manage, direct and critique designers, maintain schedules, allocate and acquire team resources.
~ Create and edit photographic content, prep for use in print and online of media; purchase materials and/or stock photography.
~ Work with print and tradeshow vendors to ensure quality of deliverables within budgets.
~ Manage client meetings, project scopes, schedules and billing, direct up to two designers, ensure timing of final deliverables.
~ Design from concept to final deliverables including posters and retail signage, direct marketing pieces and newspaper and magazine ads.
~ Collaborate with Boston.com to develop and maintain company e-commerce site, provide and edit all content, upload and format using HTML.
~ Provide production assistance on brochures, ads and collateral with a focus on type design, typesetting and consistency.
Certificate of Graphic Design 1997: Design aesthetics and applications, Mac and PC platforms.
Major in Architecture and Computer Science 1994-1995: Art history, color theory, architectural drafting, C++ programming.